Creative forces unite: CDM brings together visionaries to redefine digital creativity

MANILA, PHILIPPINES – Certified Digital Marketer (CDM), the Philippines’ trusted marketing transformation education and certification partner, is proud to unveil the all-star speaker lineup for its new Digital Creativity Program — a seven-day immersive learning experience, in partnership with The One Club for Creativity, designed to equip professionals in marketing, advertising, and media with the creative mindset and tools to lead in today’s evolving digital landscape.

Built around the theme of “Digital is Creative,” this program brings together some of the most respected names in the industry to inspire creatives, advertisers, and marketers with fresh perspectives that push the boundaries of their work.

The creative visionaries behind the program

• Leigh Reyes, Creative Chief at MullenLowe TREYNA, kicks off the program with a session on Introduction to Creative Thinking. A globally awarded creative leader and sought-after speaker at Cannes, LIA, and the Young Planners Academy, Leigh brings decades of experience in unlocking original ideas that move both people and markets.
  
• Nikki Golez, Creative Director at Jayme HQ, and Rizza Garcia, Co-Founder and Executive Creative Director at Lennon Group, take the reins on Creativity in Social. From LGBTQ+ representation to regional inclusivity, Nikki’s campaigns champion voices traditionally unheard. Rizza, known for helping brands find clarity and conviction in complex spaces, brings a deep understanding of digital culture and platform fluency.
  
• Day 3’s Creativity in Commerce session is led by Sunny Lai, a Partner at Reload APAC. With a career spanning ATL, digital, E-Commerce, and ESG branding, Sunny is known for transforming business challenges into bold, insight-led creative strategies that connect with culture and convert at scale.
  
• Rey Tiempo, Chief Creative Officer at Minotaur, takes on Creativity in Gaming, bringing his unique expertise as one of Asia’s most awarded creatives in the space. Creator of the pioneering “Game On” column and co-host of the “Keri Kita” podcast, Rey explores how gamification, play psychology, and interactive storytelling can turn players into brand fans.
  
• For Creativity and New Technologies, Thomas Hongtack Kim, CCO of Paulus and founder of 2kg Lab, brings a global perspective on how innovation can drive meaningful impact. A respected voice in the SDG and social good space, Thomas has judged Cannes Lions, One Show, and D&AD, and collaborates with the UN and NGOs to use creativity for systemic change.
  
• On Day 6, Marie Angeli “Maan” Bautista, Executive Creative Director at VML Manila, leads the session on Multi-Channel Integrated Digital Experiences. Maan is a creative powerhouse whose work has earned her Cannes Lions, Clios, Effies, and a spot in the Philippine Creative Guild Hall of Fame. Her session bridges insight, content, media, and measurement into cohesive campaign thinking.

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The program culminates in a capstone project where participants apply everything they’ve learned to present a fully integrated, multi-platform campaign with guidance and feedback from a jury of esteemed industry leaders.

A program built for today’s creatives

Digital creativity has never been more critical or more complex. As platforms evolve, consumer expectations rise, and brands compete for attention across countless touchpoints, today’s creatives are expected to be not only imaginative but also strategic, tech-savvy, and insight-driven. The CDM Digital Creativity Program was designed to meet that challenge by arming agency and brand -side professionals with the mindset and skillset needed to thrive in this dynamic environment.

“Attitude is everything. As head of a creative department, a university instructor, and a sports coach, I’ve seen it firsthand—real learning happens when skills, knowledge, and attitude come together,” Program Chair of the Digital Creativity Program and Executive Creative Director at Propel Manila Jao Bautista said. “You can easily find tools and tutorials for digital creativity. But it’s the right attitude that sparks real growth.”

The CDM Digital Creativity Program offers participants a rare opportunity to learn directly from some of the best minds in the industry—and elevate their creative game to the next level.

The program starts this June 17, 2025. Seats are limited and special bulk discounts are available. Learn more and register on this website or email marketing@cdm.ph to avail of the special bulk discounts.

adobo Magazine is the official media partner of CDM’s Digital Creativity Program

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