Shell Pilipinas shines at the 2025 Asia-Pacific Stevie Awards with five innovation wins

MANILA, PHILIPPINES – Shell Pilipinas Corporation continues to chart a future forward path, earning prestigious honors at the 2025 Asia-Pacific Stevie Awards, including a coveted Gold Stevie for sustainability and four Bronze Stevies for innovation across technology, communications, and digital engagement.

At the heart of Shell Pilipinas’ gold victory is its “Slowing Down Fast Fashion with the Balik Likha Clothing Capacity” campaign, which bagged the Gold Stevie Award in Innovation in Sustainability – Reuse and Recycle.

Shell’s initiative involved internal clothing drives, cross-sector partnerships, and a student design competition that reimagined discarded garments into fashion-forward, functional pieces. The result was over 7,000 kilos of used clothing were diverted from landfills and transformed into upcycled creations – a tangible demonstration of Shell’s commitment to circular economy principles.

Shell also took home Bronze Stevies for initiatives that honored both its entrepreneurial spirit and its internal champions.

• The Shell Fleet App, recognized under Innovation in Technology Development – All Other Industries, offers more than 1,000 SMEs an intuitive, cashless fleet management solution.
• Internally, Shell celebrated its rich 110-year legacy with Meet the Shell Pavers and Movers, a documentary that spotlighted the stories of employees behind the brand’s enduring success. This initiative was awarded under Innovation in Internal Communications Videos.

Two more Bronze Stevies showcased Shell’s ability to meet modern consumers and communities where they are:

• In Innovation in Business-to-Business Events – Live, Virtual, and Hybrid, Shell Advance’s Mekaniko League was lauded for training 320 motorcycle mechanics across five regions. The upskilling program is poised for wider expansion in 2025.
• And in a bold digital pivot, Shell became the first engine oil brand in the Philippines to launch on TikTok Shop, driving a staggering 2,500% increase in sales during its live-selling campaigns. This earned recognition in Innovation in Shopping or E-Commerce Apps – Technology.

The awards reflect Shell Pilipinas Corporation’s ongoing commitment to driving meaningful change and innovation in the country. In its 111th year of service to the Filipinos, the company is strengthening its mission to power progress through sustainable energy,innovation, and inclusive community initiatives.

“These recognitions fuel our drive to lead with purpose and continue creating value for our communities, customers, and the nation,” said Lorelie Quiambao Osial, CEO.

The honors were officially presented during the 2025 Asia-Pacific Stevie Awards

ceremony held in Seoul, South Korea, on May 13.

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