2025 Cannes Lions Innovation and Dan Weiden Titanium Lions shortlist unveiled

CANNES, FRANCE – The Cannes Lions has unveiled the shortlisted works on the Dan Wieden Titanium Lions and Innovation Lions categories. Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from June 16 to 20, 2025.

2025 Dan Weiden Titanium Lions shortlist

The Dan Wieden Titanium Lions celebrate game-changing creativity, honoring work that breaks new ground, challenges industry norms and redefines the creative landscape. With their combined expertise, this distinguished group of creative visionaries will oversee the Festival’s most forward-thinking and boundary-pushing Lion.

Jury President Judy John, Global Chief Creative Officer, Edelman Global, a renowned creative leader with a legacy of breakthrough campaigns, has led work that has shaped modern brand communications. She was instrumental in Edelman’s achievement of a Titanium Lion in 2024 for “The Move to -15” on behalf of DP World, making Edelman the first legacy PR firm to receive this prestigious award. 

Germany led the list with four shortlisted works, two of which are from Serviceplan Munich. The United States and France followed with three, while Brazil, Singapore, Italy, Ireland, Australia, India, and Ukraine scored one each. 

Title	Brand	Product	Entrant	Country
PRICE PACKS	PENNY	FOOD/NON-FOOD	SERVICEPLAN, Munich	GERMANY
CAMDOM	BILLY BOY	THE FIRST DIGITAL CONDOM	INNOCEAN BERLIN	GERMANY
THE FLAME THAT WASN’T A FLAME	EDF	EDF	BETC, Paris / EDF, Paris	FRANCE
E.L.F. BEAUTY “SO MANY DICKS”	E.L.F. BEAUTY	E.L.F.	E.L.F. COSMETICS, New York / OBERLAND, New York	UNITED STATES
AXA – THREE WORDS	AXA	INSURANCE	PUBLICIS CONSEIL, Paris	FRANCE
ORANGE – SAFER PHONE	ORANGE	SAFER PHONES	PUBLICIS CONSEIL, Paris	FRANCE
PUB SUCCESSION	HEINEKEN	HEINEKEN	LEPUB, Milan / PUBLICIS, Dublin	ITALY / IRELAND
LUCKY YATRA	INDIAN RAILWAYS	RAILWAY SERVICE	FCB INDIA, Mumbai	INDIA
36 MONTHS	36 MONTHS	POLICY CHANGE CAMPAIGN	FINCH, Sydney	AUSTRALIA
MINEFIELD HONEY: HARVESTING HOPE	KERNEL, MINISTRY OF FOREIGN AFFAIRS OF UKRAINE	AGRICULTURE	SAATCHI & SAATCHI UKRAINE, Kyiv	UKRAINE
THE FINAL COPY OF ILON SPECHT	L’ORÉAL PARIS	L’ORÉAL PARIS	McCANN, Paris	FRANCE
SPHERE	SPHERE ENTERTAINMENT	SPHERE LAS VEGAS	SPHERE STUDIOS, Los Angeles	UNITED STATES
CAPTION WITH INTENTION	ACADEMY OF MOTION PICTURE ARTS & SCIENCES – RAKISH – CHICAGO HEARING SOCIETY	CLOSED CAPTIONING	FCB CHICAGO, Chicago	UNITED STATES
PEDIGREE CARAMELO	PEDIGREE	PEDIGREE	ALMAPBBDO, Sao Paulo	BRAZIL
LIFE DONOR CARD	MASTERCARD	LIFE DONOR FEATURE	MRM GERMANY, Frankfurt	GERMANY
VASELINE VERIFIED	UNILEVER	VASELINE	OGILVY, Singapore	SINGAPORE
BREASTMILK MONEY	HERCONOMY	HERCONOMY	SERVICEPLAN, Munich	GERMANY
THE ATHLETES CODE	POWERADE	POWERADE	OGILVY, New York	UNITED STATES

Innovation Lions Shortlist

Led by Kickstarter Global Chief Marketing Officer Courtney Brown Warren, the Innovation Lions celebrate ground-breaking innovation, technology and problem solving. Solutions including tools, products, models, platforms and other forms of adtech will also be recognized, as well as creative campaigns utilizing new technology.

The United States topped the list with seven shortlisted works, followed by Colombia with four and France and the Netherlands with three each. Germany and Spain each had two, while Japan, the United Kingdom, Italy, Canada, Denmark, and Australia scored one apiece. Several entries were co-produced across countries, including notable collaborations between the Netherlands and Italy, and Spain and the United States.

Early Stage Technology

Title	Brand	Product	Entrant	Country
INTERFACE OF HUMANITY POWERED BY NTT	NTT HUMAN INFORMATICS LABORATORIES	NTT HUMAN INFORMATICS LABORATORIES	DENTSU INC., Tokyo	JAPAN
BABY MINDER	EUROFARMA	BABY MINDER	OGILVY HEALTH, New York	UNITED STATES
SELF-PACKING CHEESE	NESTLÉ	QUE RICO CHEESE	OGILVY COLOMBIA, Bogota	COLOMBIA
DROPS OF HOPE	KIMBERLY CLARK	POISE	FCB NEW YORK, New York	UNITED STATES

Brand Led Innovation

Title	Brand	Product	Entrant	Country
FIXABLES	PHILIPS	PHILIPS PERSONAL CARE	LEPUB, Amsterdam / LEPUB, Milan	NETHERLANDS / ITALY

Product Innovation

Title	Brand	Product	Entrant	Country
CREAMOTHERAPY	MY DOCTORS RECIPE	NUTRIICE	HAVAS LYNX, Manchester / MY DOCTORS RECIPE, Dornoch	UNITED KINGDOM
AIRPODS PRO 2 HEARING AID FEATURE	APPLE	AIRPODS PRO 2	APPLE, Cupertino	UNITED STATES
LIVING FABRIC	UNIVERSIDAD DE LOS ANDES & ATRATUS	LIVING FABRIC	VML, Bogota	COLOMBIA
PAINVISIBLE	ARITIUM	PAINVISIBLE	VML SPAIN, Madrid / VML, New York	SPAIN / UNITED STATES
PHILIPS GROW	PHILIPS	PHILIPS	LEPUB, Amsterdam	NETHERLANDS
CAPTION WITH INTENTION	ACADEMY OF MOTION PICTURE ARTS & SCIENCES – RAKISH – CHICAGO HEARING SOCIETY	CLOSED CAPTIONING	FCB CHICAGO, Chicago	UNITED STATES
DARTY – LONG LASTING PASSPORT	DARTY	RESALE	PUBLICIS CONSEIL, Paris	FRANCE

Environmental Innovation

Title	Brand	Product	Entrant	Country
FIXABLES	PHILIPS	PHILIPS PERSONAL CARE	LEPUB, Amsterdam / LEPUB, Milan	NETHERLANDS / ITALY
LIVING FABRIC	UNIVERSIDAD DE LOS ANDES & ATRATUS	LIVING FABRIC	VML, Bogota	COLOMBIA
WILDFIRE WATCHTOWERS	ROGERS	ROGERS	PUBLICIS CANADA, Toronto	CANADA
SOUNDS RIGHT	MUSEUM FOR THE UNITED NATIONS – UN LIVE, SPOTIFY	MUSIC	AKQA, Copenhagen	DENMARK

Societal Innovation

Title	Brand	Product	Entrant	Country
STREETNAV	STREETCO	STREETNAV	HAVAS PARIS	FRANCE
THE UNIVERSITY OF DYSLEXIC THINKING	MADE BY DYSLEXIA	DYSLEXICU	DDB MELBOURNE, Melbourne	AUSTRALIA
BEER RETIREMENT ACCOUNT	POKER BEER	POKER	MONKS, Bogota	COLOMBIA
CAPTION WITH INTENTION	ACADEMY OF MOTION PICTURE ARTS & SCIENCES – RAKISH – CHICAGO HEARING SOCIETY	CLOSED CAPTIONING	FCB CHICAGO, Chicago	UNITED STATES
RENAULT – CARS TO WORK	RENAULT	AUTOMOTIVE	PUBLICIS CONSEIL, Paris	FRANCE
BREASTMILK MONEY	HERCONOMY	HERCONOMY	SERVICEPLAN, Munich	GERMANY

Technology

Title	Brand	Product	Entrant	Country
PAINVISIBLE	ARITIUM	PAINVISIBLE	VML SPAIN, Madrid / VML, New York	SPAIN / UNITED STATES
SPHERE	SPHERE ENTERTAINMENT	SPHERE LAS VEGAS	SPHERE STUDIOS, Los Angeles	UNITED STATES
INTRODUCING IMMERSIVE ON APPLE VISION PRO	APPLE	APPLE VISION PRO	APPLE, Cupertino / APPLE, Los Angeles / TBWA\MEDIA ARTS LAB, Los Angeles	UNITED STATES

Fintech

Title	Brand	Product	Entrant	Country
BREASTMILK MONEY	HERCONOMY	HERCONOMY	SERVICEPLAN, Munich	GERMANY

Key Dates

Following the release of the Titanium and Innovation shortlists on June 3, the Glass shortlist will be announced on June 5. All shortlisted entries will be showcased on The Work on June 15 at 09:00 CET, and the Bronze and Silver winners will be revealed on the website at 14:30 CET the same day. Starting June 16, all winners will appear on The Work after the Awards Show concludes at approximately 22:00 CET.

Grands Prix for Good

• Cannes Lions Grand Prix for Good will be awarded on Friday 20 June.
• Lions Health and United Nations Grand Prix for Good will be announced at the Awards Ceremony on Monday 16 June.

Special Awards

• Healthcare Agency of the Year and Healthcare Network of the Year will be announced on Monday 16 June.
• Media Network of the Year will be announced on Wednesday 18 June.
• Regional Networks of the Year will be announced on Thursday 19 June.
• All other Special Awards will be announced on Friday 20 June.

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