Grey Thailand strikes Gold with ‘Sad Kama-Chan’ in Creative Commerce, as India keeps the Lions roaring on Day 4 of Cannes Lions 2025

CANNES, FRANCE – On the fourth day of the 2025 Cannes Lions International Festival of Creativity, Grey Thailand wins a Gold Lion for “Sad Kama-Chan” for Bar B Q Plaza in the Creative Commerce Lions, a category which celebrates new and innovative commerce and payment solutions.

India continues its strong showing at this year’s show with a Gold Lion in Brand Experience & Activation and Creative Commerce with FCB India‘s “Lucky Yatra.”

Japan wins Gold in Creative Strategy for “Sato 2531” by Dentsu Digital Tokyo in a campaign which reframed the long standing archaic traditions towards married couples’ surnames with the fact that by 2531, every person in Japan may just be named Sato.

Brand Experience & Activation 

Gold

“Lucky Yatra” for Indian Railways by FCB India Mumbai (India)

Bronze

“Eye Test Menu” for Titan Company Limited by Ogilvy Bangalore (India)

“Acko Tailor Test” for Acko by Leo Mumbai (India)

Creative Commerce

Gold

“Sad Kama-Chan” for Bar B Q Plaza by Grey Thailand Bangkok (Thailand)

“Lucky Yatra” for Indian Railways by FCB India Mumbai (India)

Creative Effectiveness

Silver

“No Smiles” for McDonald’s by TBWA\HAKUHODO Tokyo (Japan)

Bronze

“Transition Body Lotion” for Unilever by Ogilvy Singapore (Singapore)

Creative Strategy

Gold

“Sato 2531” for Asuniwa by Dentsu Digital Tokyo (Japan)

Bronze

“Transition Body Lotion” for Unilever by Ogilvy Singapore (Singapore)

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