Coca-Cola Philippines introduces Lift: A new drink for the always-on generation

BACOLOD, PHILIPPINES, — In a world where Filipinos are constantly shifting gears from study to work, from hustle to downtime Coca-Cola Philippines introduces Lift, a bold new beverage designed for the multi-hyphenate generation.

Unveiled in Bacolod City last August, Lift is more than just another fizzy drink. Fortified with Vitamin B3, Zinc, and Caffeine, it’s crafted to help consumers stay sharp and energized while seamlessly transitioning between roles and responsibilities. Whether it’s school, career, gaming, or passion projects, Lift is positioned as the drink that matches today’s fast-paced lifestyle.

“With Lift we’re giving today’s generation a drink that’s as adaptable as they are,” said Frenissa Mae Lagman, Frontline Marketing Senior Director of Coca-Cola Philippines. “It’s for people who play different roles and still find a way to make every moment count. Lift is here to help you get int your zone and make a statement with every step you take.”

Leading the brand’s launch is actor and performer Ruru Madrid, who embodies the Lift ethos: dynamic, versatile, and always ready for what’s next. Madrid’s involvement underscores Coca-Cola Philippines’ vision of aligning the drink with a generation that thrives on flexibility and momentum.

As Coca-Cola Philippines continues to expand its diverse beverage portfolio, Lift marks a bold step forward in catering to the evolving lifestyles of Filipino consumers. 

The post Coca-Cola Philippines introduces Lift: A new drink for the always-on generation appeared first on adobo Magazine Online.