Avyan Global names Cynthia Dayco as its new Chief Executive Officer for Philippines

MANILA, PHILIPPINES – Avyan Global, a digital-first agency and partner of DEPT, today announced the appointment of Cynthia S. Dayco as Chief Executive Officer of its Philippine office, effective October 20, 2025.

Founded in 2021, Avyan Global was built for a world in flux. Combining marketing expertise with technology-driven insight, it empowers brands to move faster and think bolder. In an era where AI is reshaping the marketing landscape, Avyan thrives on agility — offering solutions that keep pace with change while legacy networks are still catching up.

As CEO, Cynthia will lead the agency’s next phase of evolution, focusing on new sources of growth, new capabilities, and a new kind of integration — bridging creativity, data, and technology to deliver sustainable impact for clients and the business.

She succeeds Kaye Enriquez, who shepherded Avyan’s Philippine team through the pandemic years, laying a strong foundation for its next chapter. Under Enriquez’s leadership, Avyan became the network’s flagship office in APAC, serving local and regional clients with agility and purpose.

A transformative leader with more than two decades of experience across creative, media, and brand ecosystems, Cynthia began her career in leading creative agencies such as Leo Burnett, JWT, and Lintas Indonesia, and later joined GroupM agencies in Manila and Singapore. She also served as Head of Digital at Mead Johnson, where she helped drive digital innovation in healthcare marketing, and was founding editor of adobo magazine, a leading publication on creativity and communications. Most recently, she was Head of Metrobank’s Content Team, where she built and led the bank’s in-house creative division.

Beyond the corporate sphere, Cynthia is also Vice President of the Digital Marketing Association of the Philippines (DMAP) and champion of its Digital for All advocacy, which promotes accessibility, inclusion, and responsible innovation in the country’s digital ecosystem.

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