Leo Dubai nets a Grand LIA Win for NBA India’s ‘The Great Indian Dunk’ at LIA 2025’s Poster category

LAS VEGAS, USA – Leo Dubai scooped the 2025 London International Awards’ Grand LIA in the Poster category for their work “Jordan 23” on their campaign, “The Great Indian Dunk” for NBA India. 

In an effort to find a foothold in a Cricket-driven country like India, Leo Dubai highlighted the stunning, unseen moments of life in India – challenging perceptions of basketball as elitist or foreign.

By capturing authentic, unscripted moments of everyday life of kids jumping into ponds, hanging from a tusk or leaping through branches, and showing how they emulated signature dunks of the NBA’s MVPs, the brand found a powerful connection point.

The campaign, which also included works like “Kobe 08,” “Lebron 06,” and “Shaq 34,” also bagged three Golds in the Billboard (Craft: Photography Campaign), Poster (Craft: Photography Campaign), and Print (Craft: Photography Campaign) categories. 

The same works also won four Silvers in the Poster (Craft: Art Direction Campaign), Poster (Sports Campaign), Print (Craft: Art Direction Campaign), and Print (Sports Campaign) categories, while also scoring two Bronzes on the Billboard category under the Craft: Art Direction Campaign and Sports Campaign subcategories. 

Meanwhile, Ogilvy Mumbai won a Bronze in the Ambient & Activation (Corporate Purpose/Social Responsibility) category for their work “Vi Guardian Beads” for Vi (Vodafone Idea). 

On the other hand, China’s The Nine is bringing home a Bronze on the Print (Craft: Photography Campaign) category for “Magnificent Campaign.”

The Ambient & Activation, Billboard, Poster, and Print Jury was headed by DDB Worldwide President and Global Chief Creative Officer Chaka Sobhani. They handed out three Golds, four Silvers, four Bronzes, and three Finalists. 

CREDITS

Entrant: Leo Dubai, Dubai
Brand: NBA India – The Great Indian Dunk
Title(s): ‘Jordan 23’, ‘Kobe 08’, ‘Lebron 06’, ‘Shaq 34’
Corporate Name of Client: NBA
Client Company: NBA India, Mumbai
Client Head of Brand Marketing: Murtuza Madraswala
Client Senior Brand Manager: Rahul Palan
Agency: Leo Dubai, Dubai
Agency CEOs: Bassel Kakish / Nathalie Gevresse
Agency Chief Creative Officer: Kalpesh Patankar
Agency Executive Creative Director: Muhammad Ali
Agency Group Creative Directors: Divyan Kriplani / Kapil Bhimekar
Agency Creatives: Divyan Kriplani / Kapil Bhimekar
Agency Associate Creative Director – Copy: Farhan Siddiqui
Agency Senior Art Director: Mohammad Sharique
Agency Print Producer: Sylvia Trinidade
Agency Heads of Production: Sami Saleh / Shereen Mostafa
Agency Producer: Sylvia Trinidade
Agency Editor: Ajhar Hussain
Agency Chief Strategy Officer: Tahaab Rais
Agency Strategy Director: Aakriti Goel
Agency Planning Director: Aakriti Goel

adobo magazine is an official media partner of LIA 2025.

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