Hakuhodo International Philippines and Intersections Group forge Preferred Alliance in the PH

MANILA, PHILIPPINES – Hakuhodo International Philippines Inc. (HIP) and Intersections Group (Intersections) have announced the formation of a Preferred Alliance in the Philippines, aimed at supporting sustainable business growth for each company’s clients through more integrated, effective, and insight-driven marketing and communications solutions.

HIP brings a strong foundation in brand strategy, creative development, digital marketing, and customer experience design across the funnel towards unified commerce guided by the Hakuhodo Group’s philosophy of seikatsusha thinking — a holistic perspective that views people not merely as consumers, but as whole individuals with values, emotions, and lifestyles.

Intersections is recognized for its creative and data-driven media capabilities, blending extensive experience in above the line (ATL) and digital media strategy, planning, and execution in the Philippine market. Through this Preferred Alliance, HIP and Intersections combine their complementary strengths to identify opportunities and empower meaningful and measurable growth for its clients’ businesses. 

Under this alliance, HIP and Intersections will, where appropriate, recommend one another as preferred partners to clients seeking complementary services in the Philippines.

“Seikatsusha thinking has always been at the core of Hakuhodo’s approach to brand building. Through this alliance with Intersections Group, our integrated services empower us to design and deliver greater and more resonant value to brands and the customers that they serve,” Tatsuro Osuga, Director of Hakuhodo International Philippines, said.

Gladys Basinillo, CEO of Intersections Group with Tatsuro Osuga, Director of Hakuhodo International Philippines

Gladys Basinillo, CEO of Intersections Group, added: “Our strength lies in connecting data, digital, and ATL media to drive results. By partnering with HIP and its seikatsusha-centered approach, we can help our clients build more meaningful connections with people and translate those connections into sustainable business growth.”

This Preferred Alliance marks a meaningful step forward for both organizations — uniting creative imagination, media intelligence, and a shared belief that growth starts with a deeper understanding of people in their everyday lives. Together, HIP and Intersections are committed to helping brands navigate complexity with clarity and relevance, transforming human insight into measurable and sustainable business growth.

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