INNOCEAN Seoul, LePub Singapore, Memac Ogilvy shortlisted on 2026 Cannes Lions Audio & Radio, Outdoor, and Print & Publishing categories

Asian creativity is no longer just participating in the global conversation; it is actively shaping it. This year’s Cannes Lions shortlists reflect a region that continuously redefines industry benchmarks, proving that campaigns rooted in deep cultural insights can resonate universally across geographical boundaries.

By seamlessly blending cutting-edge innovation with powerful storytelling, Asian agencies are demonstrating the mastery of both digital advancement and human connection. 

Audio & Radio

The immersive, AI-driven sound experience “Hearing 1945” by Innocean Seoul for Binggrae and the Ministry of Patriots and Veterans Affairs made it to the Audio & Radio shortlist under the Use of Audio & Radio Technology subcategory. Meanwhile, “The Unofficial Sound of F1” by Leo Burnett India for Sting was shortlisted under the Challenger Brand subcategory, highlighting its goal to achieve true international cultural stature.

“Voice of Food” by Dentsu Inc. for Ajinomoto Co., Inc. — which used precise sounds instead of visual cues as recipes for visually impaired home cooks — also emerged as one of the shortlisted entries under the Corporate Purpose and Social Responsibility subcategory.

Use of Audio & Radio Technology

• “Hearing 1945” by Innocean, Seoul for Binggrae & The Ministry of Patriots and Veterans Affair (South Korea)

Challenger Brand

• “The Unofficial Official Sound of F1” by Leo India, Mumbai for Sting (India)

Corporate Purpose & Social Responsibility 

• “Voice of Food” by Dentsu Inc., Tokyo for Ajinomoto Co., Inc. (Japan)

Outdoor

In the Outdoor category, the “Rooftop Revival” campaign by LePub Singapore and LePub Milan for Heineken, which turned forgotten urban spaces into social connection hubs, secured three shortlist slots under the Special Build, Single-Market Campaign, and Market Disruption subcategories.

Special Build

• “Humanity Chain” by Progression CA, Almaty for Forte Bank (Kazakhstan)
• “Rooftop Revival” by LePub, Singapore / LePub, Milan for Heineken (Singapore / Italy)

Challenger Brand

• “A.I. Irresponsibly” by BLKJ Havas, Singapore for Brewlander Beer (Singapore)

Single-Market Campaign

• “Dalah’s Spoiler Billboard” by VML, Bangkok for Netflix (Thailand)
• “Back to Kai Tak” by Leo Hong Kong for Cathay (Hong Kong SAR)
• “Rooftop Revival” by LePub, Singapore / LePub, Milan for Heineken (Singapore / Italy)

Market Disruption

• “Rooftop Revival” by LePub, Singapore / LePub, Milan for Heineken (Singapore / Italy)

Cultural Engagement 

• “Cokesticks” by Ogilvy, Ho Chi Minh / Ogilvy Singapore for Coca-Cola (Vietnam / Singapore)

Print & Publishing

Dubai saw success with the IKEA Alsulaiman “Affordable Masterpieces” series by Memac Ogilvy, securing four entries on the Print & Publishing shortlist under the Consumer Goods subcategory.

Consumer Goods

• “Is That a Pinntorp?” by Memac Ogilvy, Dubai for Ikea Furniture Collection (United Arab Emirates)
• “Is That a Hildegun?” by Memac Ogilvy, Dubai for Ikea Furniture Collection (United Arab Emirates)
• “Is That an Ullerslev?” by Memac Ogilvy, Dubai for Ikea Furniture Collection (United Arab Emirates)
• “Is That a Strandmon?” by Memac Ogilvy, Dubai for Ikea Furniture Collection (United Arab Emirates)

Commercial Publications

• “Untaught History Edition” by Impact BBDO, Dubai for Annahar (United Arab Emirates)

Publications for Good

• “The Kolhapuri” by VML India, Mumbai for Kalapuri (India)

The Cannes Lions International Festival of Creativity takes place from June 22 to 26 in Cannes, France. Check out the complete Audio & Radio, Outdoor, and Print & Publishing Lions shortlist.

Check out adobo Magazine for the latest Cannes Lions 2026 winners, highlights, and breaking festival coverage from Cannes.

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