Thailand emerged as Asia’s strongest performer on the 2026 Cannes Lions International Festival of Creativity Film shortlist, accounting for the majority of the region’s appearances with work from Ogilvy Bangkok, Leo Bangkok, VML Bangkok, Wolf BKK, Sour Bangkok, Choojai and Friends, and Hanami Food. Across the category, Asian agencies secured 16 shortlist appearances among the 149 entries recognized globally.
The shortlist reflects the enduring strength of Asian storytelling in long-form brand narratives, humor-driven campaigns, and culturally rooted work. Thailand led the regional tally with multiple shortlisted campaigns appearing across different subcategories, while Singapore, Japan, Mainland China, Taiwan, India, and the United Arab Emirates also secured places on this year’s roster.
Consumer Goods
“Mother Strike” by Hanami Food, Bangkok / Choojai and Friends, Bangkok for Snack Jack Ring (Thailand)
“Hymn” by Beijing Shanghua Cultural Media for Vivo X200 Ultra (Mainland China)
Healthcare
“Love Hurts” by Ogilvy Singapore / VML South Africa, Johannesburg for Vaseline (Singapore)
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