Building the next chapter: The leadership team strengthening the Tagline Group

Growth has a way of changing organizations.

As businesses expand across markets, disciplines, and industries, the challenge is no longer about getting bigger, but about building the leadership, structure, and capabilities needed to sustain growth.

For The Tagline Group, the next chapter is already underway.

With operations spanning Manila, New York, Boston, Dubai, and London, the Group has announced a series of strategic leadership appointments designed to strengthen its integrated capabilities and position the organization for its next phase of growth as a global marketing, technology, events, and training company.

More than organizational changes, these appointments reflect a deliberate investment in leadership, one that reinforces the Group’s commitment to strategic alignment, operational excellence, creative innovation, and sustainable growth.

^{Anika Punzalan}

Leading the Group’s strategic direction is Anika Punzalan who has been appointed Director for Business Strategy and Marketing. Formerly Managing Director of Binary Digital, Anika now oversees group-wide strategic planning, marketing, positioning, and growth initiatives. Drawing from leadership experience across multinational organizations, agency environments, and award-winning strategic communications campaigns, she will help drive greater alignment and growth across Tagline’s expanding portfolio.

^{Guada Delos Reyes}

Succeeding her at Binary Digital is Guada Delos Reyes, whose experience across media, digital transformation, and client leadership positions the agency for its next phase of expansion. Her appointment reflects Binary Digital’s continued commitment to delivering integrated solutions that combine performance, creativity, technology, and measurable business outcomes.

^{Nep Paglomutan}

Strengthening Tagline’s operational foundation is Nep Paglomutan, who assumes the role of Chief Operating Officer. Having led the Group’s largest portfolio and BTL business units (Five Seconds Advertising, Oncue Media, Hey! Communications, and Red Button), Nep brings deep operational knowledge and a proven understanding of the organization’s diverse capabilities. His appointment reflects the Group’s focus on strengthening integration, execution, and scalability as it continues to grow across markets and disciplines.

^{Princess Generoso}

Supporting this operational framework are Princess Generoso, Managing Director for the fabrication arm, Red Button, and Chief Financial Officer Jho Muhi. Together, they play critical roles in ensuring the Group’s executional excellence, operational discipline, and long-term business sustainability.

^{Jho Muhi}

^{John Dela Cruz}

Francis Miranda

Driving the Group’s creative and innovation agenda are John Dela Cruz, Chief Creative Officer, and Francis Miranda, CEO of the global arm, Tagline 360. John continues to champion creative excellence across the organization’s agencies and disciplines while Miranda leads global growth, expanding the Group’s capabilities at the intersection of technology, visibility, and organizational transformation.

For Jovy Rabelas, Founder, CEO, and Global President of The Tagline Group, the evolution of the organization has never been about building a bigger agency, but about building a stronger one.

“The future of The Tagline Group will not be defined by one leader, but by the strength of the team behind it. As we continue to grow across markets and disciplines, our focus is on empowering leaders, strengthening capabilities, and creating an organization that can continue evolving long after any one individual. That’s how we build something that lasts,” he shared.

Together, these appointments reinforce The Tagline Group’s commitment to Creative Engineering – bringing together the right expertise, capabilities, and leadership to create greater value for clients and stronger outcomes across every engagement.

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