Havas creates Chief Strategy Officer role and appoints Raphaël de Andréis

With the creation of this new role, Havas is pursuing a clear ambition: to become the most client-centric and AI-enabled network, in line with its Growth, Powered by Desire positioning. Reporting directly to Yannick Bolloré, Havas’ Chairman & CEO, and working closely with leaders of the Creative, Media, Health, and Content at Scale networks, Raphaël de Andréis will help shape global strategy, guide the brand portfolio roadmap, and accelerate alignment across the Havas Villages. The role is designed to bring together world-class creativity, data, technology, and execution within a single integrated, future-ready vision, powered by the Group’s Operating System, Converged.AI.

Raphaël will ensure strategic consistency across the organization while accelerating collaboration between networks and disciplines. The role is expected to support an even more efficient delivery model and further strengthen Havas’ differentiation in the market. Through this appointment, Havas reaffirms its commitment to strategic relevance, operational convergence, and measurable business impact.

“For our clients, unprecedented market changes bring both challenges and opportunities. To help them succeed in this complex environment, Havas must be the most client-focused communications group, bringing together technology, media, and world-class creativity to create desirable brand stories. Raphaël brings an international cross-disciplinary perspective and has been instrumental in shaping our Group’s Growth, Powered by Desire positioning. His appointment will further strengthen our ability to deliver integrated, high-impact strategies for our clients,” saidYannick Bolloré, Chairman & CEO, Havas.

“I am delighted and honored by the trust Yannick Bolloré has placed in me to help strengthen Havas’ unique value proposition for brands. Our ambition is to build the most desirable organization in our industry, delivering clear and measurable impact, grounded in three core commitments: a technology-agnostic approach, creativity at the core, and a relentless focus on business outcomes for our clients,” added Raphaël de Andréis, CEO Western Europe & Chief Strategy Officer, Havas.

Raphaël began his career at TBWA before joining the Group in 1996 at BETC, where he became President in 2007 and helped position the agency as one of the most creative globally. He later joined Canal+ as Executive Vice President before being appointed Chief Executive Officer of Havas Media Network France and President of Havas Productions in 2013. As a member of Havas’ Executive Committee, he went on to lead the integration and development of Havas Village France, while supporting the growth of our businesses across Western Europe. With extensive international experience across creative, media and content, he has played a key role in shaping Havas’ new strategic positioning, Growth Powered by Desire. He is also the author of two novels, AIR (2019) and MER (2022), exploring themes of technological and environmental transformation.

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