Propel Manila appoints AJ Marquez as Managing Director

Propel Manila, the independent creative and communications agency known as The Creative Agency of Digital Natives, today announced the appointment of AJ Marquez as Managing Director.

Marquez takes on responsibility for the agency’s overall growth as it enters its sixteenth year. His appointment reflects a leadership philosophy the agency has held since its founding: that strong creative work, protected and continually pushed to be better, is what drives sustainable business performance.

Marquez helped build Propel Manila in its early years before leaving to grow his experience in different organizations. He returned a decade ago and has since played a central role in developing the agency’s people, client relationships, and business. As Managing Director, he now leads Propel Manila’s growth agenda.

“I’ve watched AJ build people, teams, and clients here for a decade. What makes him the right Managing Director is what he believes drives growth: the work first, and the people who make it. As we automate the repeatable work, we put more human judgment on our clients’ business, not less, which means sharper thinking, faster, on the problems that move their brands. AJ leads with exactly that, and the number follows. I couldn’t be more confident backing him.” said JC Valenzuela, Founder and CEO of Propel Manila.

“Propel Manila has always been built by people who care deeply about the work, our clients, and each other. As The Creative Agency of Digital Natives, our strength is in bringing creativity, digital thinking, and culture together to create work that matters and drives growth. As Managing Director, my focus is to help create the conditions for our teams to do their best work, for our clients to feel the value of that work, and for the agency to keep making excellence happen with clarity, courage, and purpose.” said AJ Marquez, Managing Director of Propel Manila.

Marquez takes the role at a moment when the ground rarely holds still. Geopolitical shifts and technological disruption are reshaping how brands operate and how agencies serve them. Propel Manila’s response is twofold: to keep someone squarely focused on growth

through the volatility, and to transform how the agency itself works, automating the labor so that its people are freed to do what technology cannot, exercising judgment, sharpening taste, passing down institutional knowledge, and making the creative leaps that set the work apart.

Marquez’s appointment sits at the center of that response. In a market where much can be automated, Propel Manila is placing its growth in the hands of a leader who believes the human craft behind the work is precisely what makes it worth buying.

About Propel Manila

Founded in 2010, Propel Manila is an independent creative and communications agency positioned as The Creative Agency of Digital Natives. It is an affiliate of Worldwide Partners, a global collective of independent agencies that gives its members global scale. The agency partners with brands to deliver brand strategy, creative campaigns, digital and social solutions, and data and measurement.

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