Ever Bilena embraces the coquette aesthetic with its latest makeup collection

Ever Bilena is tapping into the romantic side of beauty with its latest collection, EB Coquette, a 25-piece lineup spanning eyes, lips, and cheeks.

Drawing from the soft pink, lace, and bow details associated with the coquette aesthetic, the collection builds on Ever Bilena’s existing “pink-girl” identity while introducing a nostalgic visual direction across its products and packaging.

“We wanted the EB Coquette Collection to feel as good as it looks. It’s easy to chase a trend, but we built every shade and texture in this collection to actually earn a spot in your everyday routine, not just to look pretty in a video,” said Denice Sy, Ever Bilena Cosmetics Inc. Chief Sales and Marketing Officer.

The collection includes the Le Petit Palette in Cacao & Lavender (P395), a 12-shade eyeshadow palette combining matte and shimmer finishes for a soft, understated eye look.

Ever Bilena Coquette Le Petit Palette in cacao and lavender

For lips, the Rococo Lipstick (P345) comes in six shades with a matte finish, full color payoff, and a smooth application designed to avoid the dry feel often associated with matte formulas.

Ever Bilena Coquette Rococo Lipstick

The Chiffon Blur Dip (P395) is a blush-balm available in seven shades. It is designed for easy blending and longer wear, with a built-in applicator for direct application.

Ever Bilena Coquette Chiffon Blur Dip

The Bisou Juicy Tint (P395) offers a glossy, buildable lip tint across six shades, while the Soirée Liquid Blush (P395) rounds out the collection with four shades in a lightweight liquid formula designed to blend into the base for a buildable, streak-free flush.

Ever Bilena Coquette Bisou Juicy Tint

Ever Bilena Coquette Soirée Liquid Blush

With its combination of soft-pink packaging, romantic references, and everyday makeup formats, the EB Coquette Collection brings the coquette aesthetic into Ever Bilena’s latest beauty offering.

The EB Coquette Collection is available at Ever Bilena counters and retail partners nationwide, as well as on TikTok Shop.

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