SEED leads Jolbors Awards Central Asia 2026 with 13 wins, ahead of FCB Almaty, Ogilvy ATA

Central Asia has decided, Jolbors Festival 2026 crowned its winners at the Jolbors Awards Central Asia, held at ZOR TV in Tashkent, Uzbekistan, on October 3, 2026. Agencies from across the region competed for the top creative honors in Central Asia.

Jolbors means “tiger” in a local language, a name tied to courage, strength, tenacity, confidence, decisiveness, energy, and victory. That is the idea behind Jolbors Festival, which holds its awards in Central Asia.

According to the official website, the Jolbors Award Central Asia is “the most prestigious and desired” in the region for outstanding creative solutions, and agencies, companies, professionals, and studios can take part.

The festival calls the award a symbol of boldness and creativity.

SEED emerges as the top winner

Kazakh creative agency SEED was the biggest winner of the night with 13 awards. Two campaigns drove most of the haul: “Streets speak” for Yandex Search won six, and “CALLED TO TRAVEL” for Freedom Travel won three.

By country, Kazakhstan took 23 wins to Uzbekistan’s three. Check out the complete list of winners below:

Branding & Design

Rebrand/Refresh of an Existing Brand

Bronze

• “Imperfect Identity” by SEED for SEED, Kazakhstan

Brand/Corporate Identity

Silver

• “Toyla Music Festival — Pattern of Modern Celebration” by SEED for Toyla Music Festival, Kazakhstan

Digital & SMM

Special Project

Silver

• “Streets speak” by SEED for Yandex Search, Kazakhstan

Bronze

• “At one table” by Food on Yandex Go for Food on Yandex Go, Kazakhstan

Creative Use of Digital & SMM

Bronze

• “Streets speak” by SEED for Yandex Search, Kazakhstan

Digital Strategy

Bronze

• “血の戦い | THE BLOOD BATTLE” by FCB ALMATY for Kimberly Clark: Kotex, Kazakhstan

Websites & Interactive tools

Gold

^{“Streets Speak” was among the top campaigns that receive several nods.}

• “Streets speak” by SEED for Yandex Search, Kazakhstan

Media

Creative Use of audio

Silver

• “THE NATION THAT TRAVELED AS SOUND” by Ogilvy ATA for Coca-Cola, Kazakhstan

PR & ESG

Use of Media

Gold

• “The Support Patyr” by Ogilvy ATA for Korzinka, Kazakhstan

Silver

• “Brandalism” by SEED for Uklon Uzbekistan, Kazakhstan

ESG Projects

Gold

• “You’ll pay for it with blood” by Mosaic Agency for Food Solutions KZ, Kazakhstan

Marketing

Brand Experience & Activation

Silver

• “THE NATION THAT TRA…” by Ogilvy ATA for Coca-Cola, Kazakhstan

Bronze

• “CALLED TO TRAVEL” by SEED for Freedom Travel, Kazakhstan
• “The Support Patyr” by GForce Uzbekistan for Korzinka, Uzbekistan

Film

Film Craft: Art Direction

Bronze

• “The Wash Dance” by Cheil Worldwide Kazakhstan for Samsung Electronics Central Eu…, Kazakhstan

OLV

Bronze

• “血の戦い | THE BLOOD BATTLE” by FCB ALMATY for Kimberly Clark: Kotex, Kazakhstan

Film Craft: Animation

Silver

• “血の戦い | THE BLOOD BATTLE” by FCB ALMATY for Kimberly Clark: Kotex, Kazakhstan

Strategy

Creative Strategy

Gold

• “CALLED TO TRAVEL” by SEED for Freedom Travel, Kazakhstan

Silver

• “Streets speak” by SEED for Yandex Search, Kazakhstan

Campaigns

Integrated campaign

Silver

• “Streets speak” by SEED for Yandex Search, Kazakhstan

Bronze

• “CALLED TO TRAVEL” by SEED for Freedom Travel, Kazakhstan

BTL Campaign

Silver

• “The Support Patyr” by GForce Uzbekistan for Korzinka, Uzbekistan

Bronze

• “Collecting Voices” by GForce Uzbekistan for Coca-Cola, Uzbekistan

PR Campaign

Bronze

• “Streets speak” by SEED for Yandex Search, Kazakhstan

Campaign Strategy

Gold

• “血の戦い | THE BLOOD BATTLE” by FCB ALMATY for Kimberly Clark: Kotex, Kazakhstan

Low budget campaign

Gold

• “Brandalism” by SEED for Uklon Uzbekistan, Kazakhstan

Special Awards

^{SEED wins the Agency of the Year Award}

Agency of the Year

• SEED

Client of the Year

• Yandex Search

Country of the Year

• Kazakhstan

adobo Magazine is an official media partner of Jolbors Festival 2026.

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