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2025 Boomerang Awards celebrates the greatest: GIGIL, MullenLowe TREYNA bags Grand Prix for Perspective Billboard, Scoliosis #StripesFitCheck, and more

MANILA, PHILIPPINES – The Boomerang Awards 2025 was unlike anything we’ve seen before, as it not only brought together the greatest agencies in the advertising industry but also recognized and celebrated the bold, out-of-the-box campaigns they created over the past year.

Organized by the Digital Marketing Association of the Philippines (DMAP) and held at the Manila Sheraton Hotel in Pasay City on October 17, 2025, the event once again proved that creativity knows no boundaries.

GIGIL emerged as one of the biggest winners of the night, bagging a total of eleven awards — 2 Golds, 3 Silvers, 2 Bronzes, 1 Grand Prix, and the coveted Black Boomerang for Short-Form Videos. The agency also took home major honors as Tech Innovator of the Year and was crowned Agency of the Year.

Meanwhile, MullenLowe TREYNA made an equally impressive sweep with nine recognitions, including 3 Golds, 1 Silver, 1 Bronze, and a Grand Prix. The agency also received The Green Boomerang for Sustainability, The White Boomerang for Pivotal Transformation, and the highly esteemed Boomerang’s Best of Show award.

Check out the official list of winners from the Boomerang Awards 2025 below:

Digital Young Creators Competition

Young Lotus

  • Brand Star Award from Ayala Foundation: Marco Robillos and Michaela Macalinao (Propel Manila)
  • Bronze: Jeremiah Capacillo and Kezia Brana (NuWorks)
  • Silver: Christian Malli and Mico Benitez (NuWorks)
  • Gold: Arvin Chingcuanco and Sophia Jayme (Propel Manila)

Young Innova

  • Brand Star Award from Maya: Vinnie Pacleb and James Mendoza (TBWA\SMP)
  • Silver: Trixie Boñales and Jox Gonzales (Dentsu Creative Philippines)
  • Gold: Franc Mangahas and Eri Carunungan (Lennon Group)

Media Excellence

Bronze

  • Turning McDonald’s Branches Into Esports Tournament Arenas by Minotaur for Level Infinite (Data)
  • Jollibee’s Holiday Conversion Engine: A Performance Marketing Playbook by WPP Media Philippines – mHive for Jollibee Foods Corporation (Performance Marketing)
  • Rexona Men Ice Cool: The Coolest of All Time by Publicis Media – pubU for Unilever Philippines (Omnichannel)
  • AXE Fine Fragrance Collection: The First-Ever Scented Murals by Publicis Media – pubU for Unilever Philippines (Applied Innovation in Traditional Media)

Silver

  • POCKY PHILIPPINES “POCKYSABI” by Dentsu Creative Philippines for Glico Philippines (Omnichannel)
  • #PRsGoFurther for Filipino Olympians and Paralympians by Propel Manila for Philippine Airlines (Digital Media)
  • Redefining Queens: Cream Silk’s Movement of Women Empowerment by Publicis Media – pubU for Unilever Philippines (Omnichannel)

Gold

  • JOY METER by Gigil for Jollibee Foods Corporation (Emerging Channels and Experiences)
  • #GSafeTayo Entertainingly Serious by Universal McCann for G-Xchange Inc. (Omnichannel)
  • Dove Peptide Bond Repair: Where Hair Repair Becomes Art by Publicis Media – pubU for Unilever Philippines (Omnichannel)
  • PERSPECTIVE BILLBOARD by Gigil for Close-Up (Applied Innovation in Traditional Media)

Grand Prix

  • PERSPECTIVE BILLBOARD by Gigil for Close-Up (Applied Innovation in Traditional Media)

Creative Excellence

Bronze

  • POCKY PHILIPPINES “POCKYSABI” by Dentsu Creative Philippines for Glico Philippines (Branded Experience)
  • LEARN TO PAUSE by Dentsu Creative Philippines for MindNation Philippines (Digital Production)
  • SPOTIFY BALASA by SVEN for Spotify (Digital Production)
  • Closeup Bandersnatch: When Fresh Breath Took the Lead Role by Publicis Media – pubU for Unilever Philippines (Branded Experience)
  • MIRACLE by Gigil for RC Cola (Digital Production)
  • 5-STAR EATS by Gigil for Grab (Digital Production)
  • LUCKY ME! TICNAP NOTNAC by MullenLowe TREYNA for Monde Nissin Corporation (Audio, Voice)

Silver

  • STEAL by Gigil for Mandaue Foam Home Store (Digital Production)
  • JUMP ROPE EXPERIENCE by Gigil for Netflix (Branded Experience)
  • MICHELLE LYN by Gigil for Jiang Nan Hotpot Restaurant (Creator & Influencer)
  • LUCKY ME! TICNAP NOTNAC by MullenLowe TREYNA for Monde Nissin Corporation (Social)

Gold

  • #SaveWithMaya: The Ultimate Big Winner in Banking by Dentsu Creative Manila, Inc. for Maya Philippines, Inc. (Branded Experience)
  • Scoliosis #StripesFitCheck by MullenLowe TREYNA for Scoliosis Philippines (Creator and Influencer)
  • Scoliosis #StripesFitCheck by MullenLowe TREYNA for Scoliosis Philippines (Social)

Grand Prix

  • Scoliosis #StripesFitCheck by MullenLowe TREYNA for Scoliosis Philippines (Creator and Influencer)

Overall Digital Excellence

Bronze

  • VinFast PH: From Add to Cart… to Add to Car — The Unbound Drive by Shoppertainment Live Inc & Magis Communications Manila for VinFast (Commerce)
  • SPOTIFY BALASA by SVEN for Spotify (Direct Marketing & CRM)

Silver

  • PALMOLIVE SARI SARI SQUAD by RGC for Colgate Palmolive Philippines Inc. (Direct Marketing & CRM)

Gold

  • Scoliosis #StripesFitCheck by MullenLowe TREYNA for Scoliosis Philippines (Small Budget)

The Green Boomerang for Sustainability

  • Scoliosis #StripesFitCheck by MullenLowe TREYNA for Scoliosis Philippines

The Purple Boomerang for Diversity, Equality, and Inclusivity (DEI)

  • PLAY THROUGH THE HATE by DDB MNL for BABAYLANES / DDB MNL

The Black Boomerang for Short-Form Videos

  • STEAL by Gigil for Mandaue Foam Home Store

The Orange Boomerang for Digital Leader of the Year

  • NJYN Hakuhodo Chief Creative Officer Jasper Ilagan

The White Boomerang for Pivotal Transformation

  • Scoliosis #StripesFitCheck by MullenLowe TREYNA for Scoliosis Philippines (Social)

Overall Awards

  • Production Partner of the Year: PARADIGM PRODUCTION & DESIGN, INC.
  • Tech Production Partner of the Year:
    1. TAG
    2. Edge Of Light Studios
    3. NZM Video Production
  • Tech Innovation of the Year: PERSPECTIVE BILLBOARD (CLOSE UP)
  • Tech Innovator of the Year — Agency: GIGIL
  • Tech Innovator of the Year — Advertiser: CLOSE UP / UNILEVER PHILIPPINES
  • Advertiser of the Year: SCOLIOSIS PHILIPPINES
  • Agency of the Year: GIGIL
  • Boomerang’s Best of Show: Scoliosis #StripesFitCheck by MullenLowe TREYNA for Scoliosis Philippines

adobo Magazine is an official media partner of The 2025 Boomerang Awards.

The post 2025 Boomerang Awards celebrates the greatest: GIGIL, MullenLowe TREYNA bags Grand Prix for Perspective Billboard, Scoliosis #StripesFitCheck, and more appeared first on adobo Magazine Online.


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