MG Sales (Thailand) launches its new campaign, ‘Lifetime Warranty,’ turning an automotive promise into a deeply human story, beautifully crafted by Dream Riders Thailand

BANGKOK, THAILAND – The film follows a young woman rushing to see her mother at the hospital. Amid late-night work, exhaustion, and guilt, she comes to realize how much she’s missed her mother’s simplest acts of care. Through tender flashbacks, quiet memories, and one humble breakfast, the story unfolds to reveal how love and care endure — quietly, constantly, and unconditionally.

Rather than dramatizing the car, MG does something far braver: it lets the car simply be part of the moment.

The MG S5 EV appears not as a hero, but as a witness — seamlessly integrated into a story about human connection and the things we take for granted.

The emotional climax, a tearful reunion between mother and daughter, delivers the brand message with profound grace: “True caring will be with us our whole lifetime.” It’s a line that transforms MG’s Lifetime Warranty from a technical offering into a human truth — one that resonates across generations and cultures.

CREDITS:

Client: MG Sales (Thailand)

Produced by Dream Riders Thailand

Chief Creative Officer: Sanpathit Buranasompob

Executive Producer: Chutimon Chanmuan

Film Director: Kumphol Witpiboolrut

Director of Photography: Pip Sreshthaputra

Post Production House: Prodigious Thailand

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