GIGIL, VML Manila, MullenLowe TREYNA, Dentsu Creative dominate Philippine finalists for 2025 ONE Asia Creative Awards

MANILA, PHILIPPINES – Following two days of deliberation in Seoul, South Korea on October 17–18, 2025, The One Club for Creativity and ONE Asia have announced the finalists for the 2025 ONE Asia Creative Awards.

The Philippines secured 20 finalist spots across 15 participating countries, ranking third in the region – behind India with 25 and China and Thailand with 24 each.

GIGIL led the Philippine contingent with five finalist spots. Two came from its Cannes Lions-winning film Miracle for RC Cola, recognized in the Film & Video and Branded Entertainment disciplines. Its viral campaign “Michelle Lyn” for Jiang Nan Hotpot Restaurant earned two more in the Social Media and Cultural Impact categories. Rounding out its tally is the witty GrabMart campaign Chicky, shortlisted in the Film & Video discipline.

VML Manila’s “KitKat Break Bar” continued its winning momentum, earning recognition across the Out of Home, Design, and Creative Effectiveness disciplines.

MullenLowe TREYNA sustained its strong performance with the “Right to Care Card” for the Quezon City Gender and Development Council, which was shortlisted in the Sustainable Development Goals and Public Relations categories. The agency also landed a Social Media finalist for “Scoliosis #StripesFitCheck.”

Dentsu Creative Philippines also earned three finalists spots with their works for Gabriela and MindNation Philippines. “Blackout Vows” was recognized in the Integrated/Omnichannel displine, while “Learn to Pause” was a finalist on the Design and OOH, Print & Digital Craft disciplines.

Here are the finalists for the Philippines at the 2025 ONE Asia Creative Awards:

• “Baha (Flood) For Breakfast” by Parish Pastoral Council For Responsible Voting (PPCRV) for Parish Pastoral Council for Responsible Voting (PPCRV) (Branded Entertainment)
• “Blackout Vows by Gabriela” by Dentsu Creative Philippines for Gabriela, The National Alliance of Women (Integrated / Omnichannel)
• “Chicky” by GIGIL for GrabMart (Film & Video)
• “KitKat Break Bar” by VML Manila for Nestlé Philippines (KitKat) (Creative Effectiveness)
• “KitKat Break Bar” by VML Manila for Nestlé Philippines (KitKat) (Design)
• “KitKat Break Bar” by VML Manila for Nestlé Philippines (KitKat) (Out of Home)
• “Last Broadcast” by KBP, Kapisanan Ng Mga Brodkaster Ng Pilipinas for KBP, Kapisanan Ng Mga Brodkaster Ng Pilipinas (Creative Use of Technology)
• “Learn To Pause” by Dentsu Creative Philippines for MindNation Philippines, Consultations and Sessions (Design)
• “Learn To Pause” by Dentsu Creative Philippines for MindNation Philippines, Consultations and Sessions (OOH, Print & Digital Craft)
• “Michelle Lyn” by GIGIL for Jiang Nan Hotpot Restaurant (Cultural Impact)
• “Michelle Lyn” by GIGIL for Jiang Nan Hotpot Restaurant (Social Media)
• “Miracle” by GIGIL for RC Cola (Branded Entertainment)
• “Miracle” by GIGIL for RC Cola (Film & Video)
• “Play The Dew” by BBDO Guerrero for Mountain Dew (Cultural Impact)
• “Play The Dew” by BBDO Guerrero for Mountain Dew (Radio & Audio-First)
• “Scoliosis #StripesFitCheck” by MullenLowe TREYNA for Scoliosis Philippines (Social Media)
• “The Right to Care Card” by MullenLowe TREYNA for Quezon City Gender and Development Council (Public Relations)
• “The Right to Care Card” by MullenLowe TREYNA for Quezon City Gender and Development Council (Sustainable Development Goals Award)
• “Washtag Nation” by Sixfifty Trading Corporation for Sixfifty Trading Corporation (Green Award)
• “Washtag Nation” by Sixfifty Trading Corporation for Sixfifty Trading Corporation (IP & Product Design)

All finalists will vie for Gold, Silver, Bronze, Merit, and Special honors, including the Green and Sustainable Development Goals Pencils. Winners will be announced on November 19, 2025.

adobo Magazine is the official media partner of The One Club for Creativity’s 2025 ONE Asia Creative Awards.

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