Pepe Jeans London celebrates the timeless spirit of denim with ‘Get Great Denim’ campaign

MUMBAI, INDIA — This Autumn-Winter season, Pepe Jeans London proudly introduces its latest campaign, Get Great Denim — a tribute to the enduring fabric that has transcended trends and generations.

Staying true to its denim-first heritage, Pepe Jeans London reaffirms its legacy of crafting styles that are timeless yet contemporary, with fits designed to flatter, comfort that lasts, and shades that express individuality. This season’s message is clear: denim remains as relevant and essential today as ever.

The Autumn-Winter 2025 collection draws inspiration from denim’s effortless charm and unmatched adaptability — a fabric that easily transitions across moods, occasions, and lifestyles. Key seasonal highlights include oversized denim shirts, versatile blue fits, layer-ready jackets, and the signature denim-on-denim ensembles, all reflecting the brand’s vision of easy, confident, and expressive dressing.

At the heart of Get Great Denim lies fabric innovation, showcased through five of Pepe Jeans London’s standout denim lines:

• Powerflex – Engineered with advanced stretch technology for unrestricted movement and long-lasting comfort.
• Shiruku – A refined denim innovation with a silky-smooth, breathable texture that balances softness and strength.
• Heritage – Crafted using classic techniques with modern finishes, offering timeless yet distinctive pieces.
• Daser – Climate-adaptive denim that adjusts up to 3°C, ensuring year-round comfort without compromising on style.
• Dark Pro – Deep black denim that stays bold and true, wash after wash.

Through this campaign, Pepe Jeans London redefines the relationship between fashion and function — denim not only worn, but lived in. The brand continues to push creative and technological boundaries, reaffirming its position as a leader in denim innovation and lifestyle fashion.

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