dentsu names Thu Nguyen as CEO of Vietnam operations

Dentsu announced the appointment of Thu Nguyen as CEO of dentsu Vietnam, effective 1 May 2025.

A long-standing leader within the business, Thu brings deep expertise across digital, media and integrated marketing, with a career spanning more than two decades at the forefront of Vietnam’s marketing industry. He previously founded Ambient Digital, one of Vietnam’s leading independent digital agencies, which later became part of dentsu.

Thu has been instrumental in shaping dentsu Vietnam’s growth trajectory, particularly over the past year, in his role as Deputy CEO of dentsu Vietnam, driving stronger integration across capabilities and deepening client partnerships in one of Southeast Asia’s most dynamic markets. His appointment reflects both the progress made and the opportunity ahead as Vietnam continues to accelerate in scale and influence.

In his role as CEO, Thu will continue to lead dentsu Vietnam’s integrated offering, with a focus on advancing client growth, strengthening market relevance, and positioning Vietnam as a key driver within dentsu’s Southeast Asia cluster.

Sanjay Bhasin, CEO, Southeast Asia, dentsu, commented, “Vietnam has been a key part of our Southeast Asia story, and one we have been building with clear intent over time. It deserves leadership that can match its pace, and the ability to translate it into real growth for our clients, our people, and our business. Thu has been central to that progress. He has built businesses here, led through multiple cycles of industry transformation, and earned deep trust with clients and talent alike. This transition reflects that continuity, allowing us to scale what is already working, with the right leadership that is deeply rooted in the market and fully aligned to where we are going next.”

Thu Nguyen, CEO, Vietnam, dentsu, commented, “dentsu has always been a business shaped by people, and a belief that ideas can move society. That is our heritage, and what makes us endure. In Vietnam, this cannot be more relevant as it is a market defined by how quickly people adapt and shift, and we have been building a business that listens closely to that. Stepping into this role is about continuing that direction, and helping our clients grow in ways that are truly connected to the realities of this market and the role they play within it.”

Thu takes over the helm from Sanjay Bhasin, who will remain closely engaged in his role as CEO, Southeast Asia, dentsu, in which he oversees the six-market SEA cluster.

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