Maan Bautista is the new Executive Creative Director of Publicis JimenezBasic Philippines

 Publicis JimenezBasic Philippines has appointed Maan Bautista as Executive Creative Director, effective immediately. In this role, she will lead the agency’s creative direction as it continues to strengthen its offering and capabilities.

Maan is one of the country’s most awarded creative leaders, with over two decades of experience shaping work that has earned recognition both locally and internationally. She joins Publicis JimenezBasic to further elevate the agency’s creative ambition and deliver impactful, insight-driven ideas for its clients.

Maan began her career as a copywriter in 2005, honing the rigor and discipline central to effective storytelling. Over the years, she has risen through the ranks, taking on leadership roles across top agencies before joining Publicis JimenezBasic.

Throughout her career, Maan has led work across a wide range of categories — from FMCG and telecommunications to finance, public sector, and advocacy. Her body of work has earned recognition at prestigious global award shows, including Cannes Lions, Effies, AdFest, LIA, New York Festivals, Clio, One Show, MadStars, and Spikes Asia, alongside top local honors from Kidlat, Tambuli, and Boomerang.

Most recently, under her leadership, her previous agency achieved back-to-back Kidlat Agency of the Year wins and multiple recognitions at the 4As Philippines Agency of the Year Awards, including Best in Creative and Best in Innovation. She was inducted into the 4As Philippines Creative Guild Hall of Fame in 2024 and was ranked among the top creative leaders in the Philippines in Campaign Brief Asia’s 2025 Creative Rankings.

Maan Bautista, newly appointed Executive Creative Director of Publicis JimenezBasic Philippines

“More than two decades in, what keeps me going hasn’t changed. It’s still the thrill of a good idea, the push to make it better, and the belief that there is always more to try,” says Maan. “At Publicis JimenezBasic, I’m excited to build on that spirit — creating work that is not only creatively strong, but deeply grounded in insight and relevance.”

Tats Cruz, Chief Creative Agencies Officer of Publicis Groupe Philippines, says, “She brings a rare blend of creative excellence and leadership aligned with how we’re transforming the agency — beyond traditional creative into integrated, data and technology-powered solutions across the Groupe. More than her track record, it’s her mindset and drive that will unlock our full capabilities and push both our teams and clients forward.”

Raoul Panes, Chief Creative Officer of Publicis Groupe Philippines and Leo Manila, adds, “Maan has consistently pushed the boundaries of creativity in our industry. Her ability to build high-performing teams and deliver world-class work makes her a valuable leadership addition to Publicis JimenezBasic and Publicis Groupe Philippines. We’re looking forward to the positive changes she will effect with her creative passion and energy.” 

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