WTF? APAC Tambuli Awards gathers industry leaders to decode the future of marketing in its 2026 executive conference

As artificial intelligence moves from experimental to existential in marketing, the 20th Asia Pacific Tambuli Awards Conference will gather the region’s top Chief Marketing Officers, creatives, and growth leaders to answer a single, urgent question: what comes next when AI reshapes not just marketing outputs, but the entire system behind them?

Held on June 4, 9:00am-2:00 pm at the Grand Hyatt Manila, this year’s conference shifts the conversation beyond tools and tactics to structural transformation—how organizations, talent models, and decision-making frameworks must evolve in an AI-native era.

The conference will feature a keynote from Samir Singh, EVP for Asia-Pacific at Colgate-Palmolive, who will address what is next for marketing organizations and processes—balancing automation with brand stewardship across diverse markets.

A featured talk by Thomas Hongtack Kim, Chief Creative Officer of Paulus, will examine the emerging interplay between machine intelligence and human creativity, offering a forward-looking view on how ideas are conceived, refined, and scaled in an AI-driven landscape.

Moderated by global Chief Marketing Officer adviser Stephan Czypionka, the executive panel brings together leaders from across industries to tackle the operational realities of AI transformation, including:

• Bea Bravo, Head of Marketing, Grab Philippines
• Albert Cuadrante, Chief Marketing & Experience Officer, UnionBank of the Philippines
• David Guerrero, Creative Chairman, BBDO Guerrero
• Candice Iyog, Chief Marketing & Customer Experience Officer, Cebu Pacific Air
• Viko P. Perrine, VP for Business Development APAC, Rocket Partners

Organized by the University of Asia and the Pacific School of Media and Marketing, the Tambuli Awards Conference continues its mission of championing marketing that drives both business growth and value — now reframed through the lens of AI-driven transformation.

For media inquiries and reservations, please contact: matthew.fule@uap.asi

adobo Magazine is an official media partner of Asia-Pacific Tambuli Awards 2026.

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